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Etisalat Downtown


Cairo, Egypt

30,000 m2


This challenge to this project was for Etisalat to shine inside another owner’s building. Etisalat had purchased half of downtown which is approximately 12,000 meters squared for its new headquarters at the time. Making Etisalat stand out without stepping over Downtown’s identity was the challenge. So after we set up their office’s interior we used Etisalat’s Golf ball in an iconic eye-catchy manner, marking Etisaalt’s existence in downtown. We made the ball iconic by putting it on the edge of the building as if it’s about to fall and by increasing its size to a diameter of 10 meters. This helped shine Etisalat’s identity in a way that positively added to downtown’s

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